Analytics: Not Just Another Buzzword

Analytics: Not Just Another Buzzword http://www.membershipsitebuilding.com/igroops/msb/blog/VIEW+00000007 With the amount of money people spend on Internet marketing these days, every piece of information to help improve conversions is vital. This is where analytics come in. en Copyright 2008, Membership Site Building Thu, 07 Feb 2008 14:03:51 GMT Thu, 07 Feb 2008 14:03:51 GMT Know Your Visitors! An Introduction To One of the Most Powerful Membership Site Reporting Tools. http://www.membershipsitebuilding.com/igroops/msb/blog/VIEW+00000007+00000010#00000010 <img src="http://www.membershipsitebuilding.com/l1/msb/appdata/blog/00000010.jpg" border=0 vspace=5 hspace=5 align=left> In Marketing 101, I remember being taught the importance of knowing your market.  Who is buying your product or service?  Where are they coming from?  Why are potential customers leaving?  In the old days when I went to college (way back in 1990) :) this kind of demographic study was time consuming, difficult, and expensive.  Not any more.If you are using Google's AdWords to bring traffic to your online group, and your online group provider allows for the implementation of Google Analytics (this is available with the iGrOOps Pro option), this kind of advanced analytics can be done quickly, easily, and without spending a penny more than you are currently spending.What is Google Analytics? From Google's website:Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web. With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package. AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab. To get started with Google Analytics, simply visit click the Analytics tab in your AdWords account. You'll be guided through a simple sign-up process, which will require the addition of a code snippet. Once that's done, you'll start gathering data immediately, on track for improved ROI!I was skeptical at first about this service seeing that it was "free", but thinking more about it, Google is very smart in offering this.  First, they tie it in with AdWords, which is a paid service -- so you really are paying for it indirectly.  Plus it allows you tweak your advertising campaigns which result in better performance which ultimately means more money for both you and Google.  It is a real win-win situation.Knowing your visitors will help you convert them into members.  Knowing your members will help you keep them members.  Google Analytics can certainly help.---------------------------------------------------------------------------------- Comments? Suggestions? Questions? Send to feedback @ igroops dot comAbout the Author: Bo Bennett is the Founder and CEO of <a href="http://www.igroops.com">iGrOOps, LLC</a>, an online group creation and hosting service.About MembershipSiteBuilding.com: MembershipSiteBuilding.com, is focused on helping those who currently run or are planning on starting a membership site maximize the sites potential through focused marketing strategies, membership building tips, member participation, and more.  Limited membership is FREE, join today at <a href="/">http://www.membershipsitebuilding.com</a> . Mon, 01 Oct 2007 11:45:21 GMT