Split Testing: Don't Bet Your Membership Site's Success On It (Bo)
posted Mon April 28th @ 4:59 PM

The first book I read on Google AdWords raved about this concept called "split testing".  It is an advertising technique used for years by "old school" (non-Internet) marketers where one control point of a campaign is changed and the results are measured.  For example, in a direct mailing, the sales copy would be different on one letter.  The letter that gets the most response wins.  On the Internet, split testing is used just as much -- but less understood.  Ignorant acceptance of this concept can not only lead you down the wrong path, but cost you some serious money. To read and/or listen to the complete article, you must be logged in. See below.