The System is the Solution

Thursday, December 31st 2009 @ 2:48 PM (2 ratings)    post viewed 1544 times

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IBM coined the phrase, "The System is the Solution" but Ray Kroc of McDonald's put the words into practice and with disciplined, organized systems created what is arguably the most successful "hamburger stand" in the world.

Ray made it his first priority to work ON his business, not IN it and as a result his business grew incredibly.

You too can build a successful, prosperous membership site using the same principles--and if you make it your resolve to start the new year by working ON your membership site you will reap the rewards.

Start by making a list of all the things you need to do or want to do with your membership site. Here is an example:

• Create a blog post every week
• Create my own ebook to sell
• Tweet my new content
• Write an article a week and submit to article directories
• Become an affiliate and promote it
• Check my Google Analytics and track my results
• Use the shopping cart feature, find products
• Connect with others on similar niche websites

Nothing too unusual about this list and it would seem like these couldn't actually make you any money. But guess what? The vast majority of people don't consistently DO these things to know if they will work!

It isn't that they are lazy--in fact many membership site owners are constantly reading about new opportunities and have a lot of great revenue generating ideas. They key is that we get caught in the day-to-day stuff and we just don't have the time to do it all.

Productivity guru's and savvy business people will confirm that we can only really concentrate on ONE THING at a time. The idea of multi-tasking sounds great and can work in some situations but it generally fractures your results. The real secret is to put all your energy into one thing at a time.

The best way to do this is to create a system for your business. Take the tasks above and break them down into specific action items and assign them to days of the week. So for instance:

Monday:

1. Create a Blog Post
2. Tweet the post to my followers
3. Write two pages of my ebook
4. Research one affiliate and sign up

Tuesday

1. Write one article
2. Submit the article to a directory
3. Add Monday's new affiliate link to your site
4. Reach out to others in various niche forums/websites

...and so on. The idea here is that you now have a simple list that you can put all of your attention on. Do #1, then #2 until the daily task list is complete. Don't overload yourself at first...you may finish early but that is okay. The most important thing is creating a weekly system that you can repeat and develop into a detailed, content creating program of work that is not burdensome.

Before long you will find that your site is full of content, that your visitors have increased and you are more than 1/2 way done your ebook.

Create a system, don't be afraid to tweak it, change it and follow it--one task at time. It sounds too simple and it is--the challenge is DOING IT and sticking to it..If you do, soon you will join Ray Kroc in serving "billions and billions".

You might just make a billion too.

Best Wishes for a Happy, Healthy and Prosperous New Year with your membership site!